Established in 2016 by founder Allie Mae Perkins The Beautiful Life is a company committed to elevating the confidence and self-appreciation of every woman. The Beautiful Life strives daily to enhance outer beauty while igniting inner strength, self-confidence, and empowerment. In March of 2017 The Beautiful Life was the proud recipient of the 2016 Woman-Owned Small Business Award. The company started with Allie offering makeup application and wardrobe styling services to local women. Fast forward and we have an entire Beauty Squad team of professional, talented, and highly creative makeup artist and hairstylist that travel throughout California and beyond. The beauty of The Beautiful Life company is that we are not just a “beauty industry” company but committed to building up other female entrepreneurs.